Top 5 Reasons Teens Choose Not to Drink

As part of Red Ribbon Week (October 21-25, 2013) — a  nationally-observed week during which schools and communities help raise awareness about the dangers of drugs and alcohol among youth — MADD and State Farm are highlighting the finding that most teens are making smart decisions about alcohol.

According to the September 2013 survey of 695 high school students nationwide, the top five reasons why teens choose not to drink are:

  1. It’s illegal
  2. Effect on health
  3. Effect on grades
  4. Parents don’t approve
  5. Don’t want to be like others who drink

In addition, over half of the teens surveyed said that they’d be less likely to be friends with, or date, someone who drinks underage.

As adults, we know how dangerous underage drinking is for our kids, but these new survey results show that teens are getting the message too. MADD and State Farm are partnering to reinforce this positive message during Red Ribbon Week in an effort to influence the 23 percent of teens who do drink, to make smarter choices.

While these survey results provide some positive news, the reality is that 4,700 people still die each year as a result of underage drinking — more than all other drugs combined. That’s why MADD created the Power of You(th) program to empower teens to avoid alcohol before age 21, in part by helping to promote a positive social norm.

Power of You(th) Video Contest
If you don’t drink today,
what could your tomorrow be?

During Red Ribbon Week, MADD and State Farm are encouraging teens to create a 15-second Instagram video that answers the question: “If you don’t drink today, what could your tomorrow be?”

This Power of You(th) National Teen Video Contest is open for entries at through December 20, 2013, and the grand prize winner will receive $1,500. Plus, the school with the most entries will also receive $1,500.

MADD graphic


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